CPA Offer Promotion – Direct Linking Results
I feel that time has come to analyse the first results of my recent CPA campaign, that was posponed a bit due to my health problems. I’ve started this campaign on July 27 and first I decided to direct link to the offers just to see how it converts from my super targeted keywords.
Here’s the adwords campaign results:
So far - 563 clicks and442.03$ spent. Now let’s take a look at the results of this campaign:
I’ve made 5 leads in total and 160$ in revenue (+37$ lead for the same offer from Lidango CPA network which I tested as well).
Direct linking campaign results: 197$ – 442.03$ =245.03$ net loss. The conversion rate was below my expectations and was only 0.9%.
To-Do:
1. Switch this campaign to my landing page and see if the CR improves.
2. Run search query report in Google and analyse actual keywords that people are using for this niche. I can create a better landing page better addressing the intent of the searchers.
3. Work on high impressions and low CTR adgroups to improve results. My ads are not best for some of the keywords.
4. Make f@#ing Google activate my content network campaign that I’ve launched some time ago but it’s still inactive.
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