Income Stats – August 2009

Hi!

I’ve just came back from hospital today – really don’t want to tell about it, I only hope for the better. Spent over 9 days there.

After last month’s losses I’ve decided to significantly cut my PPC spend and only run profitable campagins. The overall month of August was really slow, there was practically no good buying activity, probably vacation time and people concentrate on other “areas” of spending their money.

My oldest campaign is still profitable, however, I see a HUGE drop in sales volume comparing to april-may results. But I’ve managed to make over 600$ in profits with it.

Another campaign that also is a proven winner for me only generated 100$ in profits in August, because of drop in conversion rates and I also was experimenting with high volume keywords that I failed to make work for this offer. Now paused all of them and I see profits in September already.

I also conducted a little experiment with direct linking TruthABoutAbs product on MSN, cloning a campaign that showed success in Google Cash Detective. I’ve spent 60,45$ and made no sales.

My direct linking Clickbank campaign also lost 90$ in this month, but I still run it as I don’t want to lose a potential winner because of seasonal slowdown.

The biggest loser that dragged all my profits down was of course CPA campaign that I’ve told you about! In august I’ve spent 728.54$ and made 256$ back. Thanks Google that you slapped it and stopped my money loss )))!

I’ve also mentioned that I had a good landing page for the market that I’m very familiar with and I’ve analysed it carefully since february. I’m promoting a Clickbank product with it, wich is one of the top 10-15 CB products.

I will do a follow-up post about it, but now I can tell that on a low 30$ a day budget this campaign is in slight profit after its launch on 21 august.

Ok, enough for now, let’s see what we get for August:

Income: 4357.12$

PPC Cost: 3933.40$

NET Profit: 423.72$

ROI: 10,77%

Considering my current situation that I’ve faced after last month’s loss, it’s better to have small profit than risk money and throw it away on tests, especially during the seasonal online commercial slowdown. THis is how I do things now – small daily budgets, only proven campaigns.

Related posts:

1. Income Stats – June 2009
2. Income Stats – July 2009
3. CPA Offer Promotion – Quick Update and Changes
4. Case Study 1 – “GuyGetsGirl” Test Campaign Setup
5. My Current ClickBank stats (23.06.09)