Income Stats – July 2009
Long story short – I’ve spent another 2 weeks of July in another hospital. Some serious health problems that completely made me unfocused on my online activity.
First of all, I couldn’t think of online business when having much more serious issues. I also wasn’t able to control my campaigns for some time. I asked my mom to bring my HTC MAX with 4G internet to the hospital, hoping to control my ad spend wit its help, but some fucking jerk stole it from my pocket while I was sleeping at night. So, I’ve lost my new communicator worth 900$ and ability to check my stats and control my campaigns.
Yesterday I finally came back home and calculated all my incomes and expences for July. The situation really s#@s. My most profitable campaign was 32.59$ in LOSS, probably due to seasonal slowdown.
But I was shocked to discover that my direct linking campaign for Clickbank product, that was moderately profitable, made me 429.78$ in incomes but I’ve spent 1016.44$ !!! What’s going on? I’ve lost 586.66$ with this campaign only.
The answer stuck me like a brick against the head.
Google activated one high-traffic and less specific keyword – I bid 3$ for kicking other possible direct linkers, and forgot about this keyword. That 1 keyword cost me 926$.
Ok, let’s see the tracking data from OMS:
I’ve hidden the keywords. So, due to unknown reasons, Google has disabled all my other keywordsin this campaign (I’m resolving this issue now) and here’s the results – that keyword made me 203.58$ in commission and 926$ in costs. Net loss was 722.42$.
I’ve also run commission by SUBID report in OMS and found that only 2 conversions were from phrase match and 7 conversions were generated by exact match. 158.34$ in income vs 642$ in click costs. abg CPC was 2.17$. 7 conversions from 296 clicks gives me 2.36% conversion rate.
So, in order to make this keyword profitable, I need to have 0.27$ CPC.
When I first looked at this loss, I immediately paused my freaking keyword, but now, after all these calculations, I will try to reach this CPC and see how that goes then )))
Ok, back to my total income vs loss, in July my stats are as follows:
Income: 3968.49$
PPC Cost: 4461.32$
NET Profit: -492.83$
ROI: -11%
Considering my pretty bad health condition, I simply cannot afford losing money anymore, as in order to get medical cure, I need take all the money off business instead of reinvesting them back into PPC. The situation is critical- overally.
I need some magic to happen, or…
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