SEO Case Study: 4 Sites – The Good and The Bad

Hi!

I’m working hard now to get the most out of my current assets that I have. I mean experience, web properties, tools and money left.

There’s nothing to brag about so I’ve just decided to give a quick update on my SEO sites experiment since I’ve been relying SERPs checker tools and found that tools can show complete shit that is far from reality.

The Good

I keep building backlinks to my sites so the work is on, and today I’ve manually checked all the sites positions for my main keywords.

Site #1: position 1 in US serps (of 31 500 000 results)

Site #2: position 9 in US serps (of 18 000 000 results)

Site #3: position 33 in US serps (of 2 160 000 results)

Site #4: position 10 in US serps for plural of main keyword (of 7 050 000 results)

All the results are not in quotes but as you see the competition is fierce. You probably might already guess that this is weight loss niche Yes it is and all I can say to you – before you pick keywords, make sure to pick niches as well. In some niches, it is extremely hard to get to the top even if the competition seems to be that low initially. It’s just the nature of niche – too overcrouded and it takes really long time for your properties to get ranked well.

Another tip – yes you need to check the keyword in quotes in order to estimate the direct competitiors, but look at my resutls – 35 000 000, 2 160 000 minimum! maybe there are not many pages that are targeting my exact keywords, but the number of pages having my keywords in their content is simply jaw-dropping! See why I’m not dominating these keywords yet? Too many “noise” so on-page is definitely not enough to rank in top 3.

The Bad

So far, looking at my ClickBank stats, I see no sales and only 87 hops to the product and only 1 order form impression. Well, comparing to 27 hops for the december, the hops count increased, but still there’s not enough to make even 1 sale.

I will look into my theme and probably chnage it since it’s way too bad for the targered audience – related to weight loss but fonts and widgets suck. I’ll work on this and try to improve the hop-throughs from the traffic I have now.

Another possible issue may be in keyword selection, only 1 of the 4 keywords I target relates to the product directly, other 3 kws are just less related and more general. My presell model might also be far from ideal, but I have a feeling that it may work well in this niche.

All in all, I’ll see you soon with my income update and will share some other useful stuff as always!

Related posts:

1. SEO Case Study – 4 Sites: Current Rankings
2. SEO Case Study – 4 Sites: Blog Network Links
3. SEO Case Study – 4 Sites: Basic Competition Analysis
4. SEO Case Study – 4 Sites: 2 Weeks Update
5. SEO Case Study – 4 Sites: 3 Weeks 2 Days Update